Fair Housing & Equal Opportunity
1. OUR COMMITMENT
ACRE is committed to fair and equal access to:
- Housing opportunities;
- Brokerage services;
- Property information;
- Real estate professionals;
- Advertising;
- Buyer and seller services.
Applicable federal, state and local law may provide different or additional protections depending on the location and activity involved.
2. FEDERAL FAIR HOUSING PROTECTIONS
The federal Fair Housing Act prohibits discrimination in covered housing activities based on:
- Race;
- Color;
- National origin;
- Religion;
- Sex, including sexual orientation and gender identity;
- Familial status;
- Disability.
Other federal, state and local laws may provide additional protections.
3. TEXAS REQUIREMENTS
ACRE operates in accordance with applicable Texas fair-housing and real estate requirements.
ACRE will not knowingly engage in conduct prohibited by applicable Texas law, including unlawful discriminatory preferences, limitations, restrictions, steering or advertising.
4. PROPERTY ADVERTISING
ACRE property advertisements and descriptions must be based on legitimate property characteristics and marketing considerations rather than protected characteristics.
Property marketing should not communicate unlawful preferences or exclusions.
This applies to:
- Website listings;
- Social media;
- Meta advertising;
- Search advertising;
- Email;
- SMS;
- Video;
- Print;
- Signs;
- Property brochures;
- Agent marketing.
5. COMMUNITY AND NEIGHBORHOOD CONTENT
Neighborhood and community descriptions must be carefully prepared.
ACRE should not use demographic information, protected characteristics or coded language to suggest who “belongs” or does not belong in a particular neighborhood or property.
School, neighborhood and community information should be presented factually and should not be used to steer consumers toward or away from housing based on protected characteristics.
6. DIGITAL ADVERTISING AND AUTOMATED SYSTEMS
ACRE may use digital advertising platforms, machine-learning systems, analytics tools and automated delivery systems.
ACRE will take reasonable steps to configure and use these systems in a manner consistent with applicable fair-housing requirements.
Technology should not intentionally or unlawfully restrict housing advertising or services based on protected characteristics.
Where ACRE becomes aware of potentially discriminatory advertising behavior, the company should investigate and take appropriate corrective action.
7. PROPERTY SEARCH AND FILTERS
Property-search tools are intended to help users identify properties based on legitimate property characteristics and user preferences.
ACRE will not intentionally design property filters or search functionality to facilitate unlawful discrimination or steering.
8. AGENT RESPONSIBILITIES
ACRE agents and representatives are expected to:
- Follow applicable fair-housing laws;
- Treat consumers fairly;
- Avoid discriminatory statements and conduct;
- Avoid steering;
- Avoid unlawful preferences or limitations;
- Use compliant property descriptions;
- Use compliant advertising;
- Respond professionally to all inquiries;
- Follow applicable accessibility and accommodation requirements.
9. ACCESSIBILITY AND REASONABLE ACCOMMODATION
ACRE is committed to providing appropriate accessibility and reasonable accommodations as required by applicable law.
Requests for accommodation may be directed to:
info@acre.realty
(713) 333-2273
10. EQUAL HOUSING OPPORTUNITY
ACRE Realty is an Equal Housing Opportunity provider.
Equal Housing Opportunity principles apply across ACRE’s housing-related services, including property marketing, advertising, brokerage interactions and applicable technology.
11. REPORTING A CONCERN
If you believe ACRE or an ACRE representative may have engaged in discriminatory conduct, contact:
ACRE Compliance
info@acre.realty
(713) 333-2273
8080 Westpark Drive, Suite 67157
Houston, Texas – 77063
Please provide enough information for ACRE to understand and review the concern.
Where appropriate, individuals may also have rights to file complaints with relevant federal, state or local agencies.
12. POLICY UPDATES
ACRE may update this policy as laws, regulations, technology and business practices evolve.
ACRE Realty — Moving Real Estate Forward.