Privacy Policy

The Site may connect consumers with ACRE agents and other real estate professionals, provide property-search functionality, display property information, facilitate inquiries and provide marketing and educational content.

1. WHO THIS POLICY APPLIES TO

This Privacy Policy applies to personal information collected through ACRE’s websites and digital services covered by this Policy.

Different notices may apply to:

Employees and applicants;
Certain agents or independent contractors;
Specific transactions;
Third-party services;
Information collected offline where separate notices are provided.

2. INFORMATION WE COLLECT

Depending on how you interact with ACRE, we may collect:

Contact Information

Name;
Email address;
Phone number;
Mailing address;
Preferred communication method.

Property and Real Estate Information

Property address;
Property type;
Property characteristics;
Buying preferences;
Selling goals;
Transaction-related information;
Listing information;
Requested property details;
Other information you voluntarily provide.

Inquiry and Communication Information

Information submitted through buyer forms;
Seller forms;
Contact forms;
Agent application forms;
Property inquiries;
Messages;
Emails;
Telephone interactions;
Other communications with ACRE.

Website and Device Information

We may automatically collect information such as:

IP address;
Browser type;
Device type;
Operating system;
Approximate geographic location;
Pages visited;
Search activity;
Referring website;
Date and time of activity;
Website interactions;
Performance and diagnostic information.

Cookie and Advertising Information

Depending on the technologies used, we may collect:

Cookie identifiers;
Advertising identifiers;
Pixel activity;
Conversion activity;
Analytics data;
Campaign interaction data.

Agent Information

If you apply to join ACRE or interact with ACRE as a real estate professional, we may collect:

Professional name;
Contact information;
Brokerage information;
License information;
Experience;
Markets served;
Business information;
Information submitted during recruitment.

Sensitive Personal Information

We do not intend to collect sensitive personal information through ordinary website forms unless reasonably necessary for a specific purpose and permitted by law.

If we collect sensitive data, we will handle it in accordance with applicable law and any required notice or consent.

3. HOW WE USE INFORMATION

We may use personal information to:

Operate the Site;
Provide requested services;
Respond to inquiries;
Connect consumers with ACRE agents;
Provide property information;
Facilitate real estate services;
Manage listings;
Process seller or buyer leads;
Support transactions;
Manage agent relationships;
Improve website functionality;
Analyze website usage;
Measure marketing effectiveness;
Provide requested communications;
Send permitted marketing communications;
Prevent fraud and abuse;
Protect Site security;
Comply with legal obligations;
Establish, exercise or defend legal claims;
Enforce our agreements;
Develop and improve products and services.

4. REAL ESTATE LEADS AND AGENT CONNECTIONS

When you request information about a property, ask to buy or sell property, request a valuation, request a consultation or otherwise ask to be contacted, ACRE may share your information with an appropriate ACRE agent, team member, broker or service provider so that your request can be addressed.

For example, if you submit a seller form, information about your property and your request may be shared with the ACRE professional assigned to the inquiry.

5. SOURCES OF INFORMATION

We may collect information:

Directly from you;
Through website interactions;
Through cookies and similar technologies;
From ACRE agents;
From MLS and listing providers;
From property owners and brokers;
From publicly available information;
From service providers;
From advertising and analytics platforms;
From business partners.

6. HOW WE SHARE PERSONAL INFORMATION

We may disclose personal information to categories of recipients including:

ACRE and Real Estate Professionals

Agents;
Brokers;
Teams;
Employees;
Authorized representatives.

Real Estate and Property Data Providers

MLS organizations;
IDX providers;
Listing-data providers;
Property-data providers.

Business and Technology Providers

Website hosting providers;
Cloud providers;
CRM providers;
Lead-management systems;
Form providers;
Scheduling providers;
IT/security providers.

Marketing and Analytics Providers

Analytics services;
Advertising platforms;
Conversion-measurement providers;
Marketing technology providers.

Transaction and Professional Service Providers

Where relevant:

Transaction coordinators;
Closing professionals;
Title/escrow providers;
Legal advisers;
Accountants;
Other professional service providers.

Government and Legal Authorities

We may disclose information where required or permitted by law, legal process or valid governmental request.

7. TARGETED ADVERTISING

ACRE may use cookies, pixels, advertising identifiers or other technologies to measure advertising performance and, where permitted, support advertising and audience measurement.

Depending on applicable law, you may have the right to opt out of certain processing for targeted advertising.

Where legally required, ACRE will provide an appropriate mechanism to exercise that right.

8. SALE OR SHARING OF PERSONAL DATA

ACRE does not intend to sell personal information for monetary consideration in the ordinary operation of its brokerage website.

Certain disclosures or transfers may nevertheless qualify as a “sale” or “sharing” under specific state privacy laws even when ACRE does not receive money directly.

Where such laws apply, ACRE will provide the applicable notices and opt-out rights.

9. TEXAS PRIVACY RIGHTS

Where the Texas Data Privacy and Security Act applies to ACRE’s processing of your personal data, Texas residents may have rights that include:

Right to confirm whether ACRE is processing personal data;
Right to access personal data;
Right to correct inaccuracies;
Right to delete personal data provided by or obtained about the consumer;
Right to obtain a copy of personal data in a portable format;
Right to opt out of certain targeted advertising;
Right to opt out of the sale of personal data;
Right to opt out of certain profiling in furtherance of specified consequential decisions;
Right not to receive unlawful retaliation for exercising applicable rights.

These rights are subject to applicable legal exceptions and limitations.

10. PRIVACY REQUESTS

To submit a privacy request:

Email: [Privacy Email]
Mail: [Privacy Mailing Address]
Web: [Privacy Request URL, if applicable]

We may take reasonable steps to verify your identity before completing certain requests.

Your request process may vary depending on the right being exercised and applicable law.

11. APPEALS

Where applicable law provides an appeal process, you may appeal ACRE’s decision regarding a privacy request by contacting:

Privacy Appeals: [Privacy Email]

Your appeal should identify the request, the response received and the basis for the appeal.

Where required by applicable law, ACRE will provide information about how to contact the relevant regulatory authority if an appeal is denied.

12. MARKETING COMMUNICATIONS

ACRE may contact you regarding:

Property inquiries;
Buyer or seller requests;
Transactions;
Appointments;
Services you requested;
Other service-related matters.

Where permitted and appropriately consented to, ACRE may also send marketing communications.

You may opt out of marketing emails using the unsubscribe mechanism included in those emails.

For SMS communications, reply STOP where applicable.

Opting out of marketing does not necessarily stop transactional or service communications that are necessary to fulfill your request or provide services.

13. PHONE AND SMS

Where ACRE or its service providers use telephone calls or text messaging to follow up on an inquiry, applicable communication laws and consent requirements will apply.

ACRE will maintain processes for handling communication opt-outs where required.

Your submission of a form does not by itself authorize communications beyond what is permitted by applicable law and the applicable consent language associated with that form.

14. COOKIES AND SIMILAR TECHNOLOGIES

ACRE may use cookies, pixels, local storage and similar technologies.

These technologies may be used for:

Essential functionality;
Preferences;
Analytics;
Security;
Marketing measurement;
Advertising.

See the Cookie Policy for details.

15. DATA RETENTION

We retain information for as long as reasonably necessary to:

Provide services;
Fulfill transaction and business needs;
Maintain legally required records;
Resolve disputes;
Detect security incidents;
Enforce agreements;
Comply with legal and regulatory requirements.

Retention periods may vary based on the type and purpose of information.

16. DATA SECURITY

ACRE uses reasonable administrative, technical and organizational measures designed to protect personal information.

However, no electronic storage or transmission system can be guaranteed to be completely secure.

17. THIRD-PARTY SERVICES

The Site may contain links, integrations or embedded functionality from third parties.

Those third parties may collect information independently under their own privacy policies.

ACRE is not responsible for the independent practices of third parties.

18. CHILDREN

The Site is not directed to children under 13.

ACRE does not knowingly solicit personal information from children under 13 through the Site.

19. NATIONAL AND STATE PRIVACY LAWS

ACRE is based in Texas but intends to expand nationally.

As the business expands, ACRE may become subject to additional state privacy laws based on its activities, thresholds, data practices and business presence.

This Policy may be updated as necessary to address additional legal requirements.

20. POLICY UPDATES

We may update this Privacy Policy when our services, technologies, data practices or legal obligations change.

The revised Policy will include an updated “Last Updated” date.

21. CONTACT US

ACRE Realty
8080 Westpark Drive, Suite 67157
Houston, Texas – 77063
info@acre.realty
(713) 333-2273

Related Policies